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  • About Us

    since 2007


    At Chameleon image institute we thoroughly believe that each individual has a unique identity and personal brand that need to be explored and developed to the fullest. You do not need to act you need to be able to adapt to your environment but keep your unique sense of personality and style. The days are over where we all have to be dressed in black tailored suits and crisp white shirts to fit into a certain industry or environment. You can still look the part with a flair of your own inner chameleon.  If your personal brand is not developed by intent, it will develop by default. You need to brand yourself in order to be the go to authority in your niche. Branding yourself is a unique journey you go on to answer:

    • How do I want to be perceived?
    • What do I want to achieve?
    • What is the message I want to portray?

    At Chameleon Image Institute we encapsulate this philosophy in unique programs to assist young and old to discover their individual brand identity. We do not believe in the age old concept of image consulting – we have a modern approach to identifying and creating a personal brand that compliments your career, personality, complexion and lifestyle.

    To improve is to change, to be perfect is to change often – Winston Churchill




    Developing a strong sense of identity and self-esteem is important for many reasons. People that don’t have a strong sense of their own identity may be easily influenced by others. They may have trouble making decisions and may get involved in unhealthy relationships.


    The popular social media culture have a growing importance in our lives since they are the places where we “showcase” our living experiences. The dilemma with social media influences is that it no longer holds a mirror to reflect our self-identities. Nor does it provide feedback about how grounded our self-identities are in the reality of our lives. Instead, popular culture manufactures “portraits” of who it wants us to be.

    Our self-identities, that is, how we define and see ourselves as unique individuals, play a vital role in who we are and the direction that our lives take.


    When you look good, you feel good. When you feel good you project yourself more confidently. Confidence is the cornerstone of success.  Scientists speculated that how you dress can change your perception of the objects, people, and events around you—sparking fresh ideas and a new point of view.  More often than not, we dress how we’d like to feel or how we’d like others to think we’re feeling. And it works, especially if we wear clothing that has gotten us compliments in the past or is something that brings back good memories.



    Personal Branding



    Joy Moll - Author and Loving mother to Michael Moll Former Mr SA

    Why choose Chameleon?

    Because – YOU WANT THE BEST –

    How I felt after my consultation, was the difference between night and day!!! So naturally I am her admirer.

    Charlene has a knack of getting rid of what doesn’t suit you and give you what does. She makes you feel like a million dollars. And it saves you so much time trying to decide what to wear. You will end up wearing what goes for you and being confident about it.

    Style makes or breaks you. . .

    And Charlene, herself, is always elegantly dressed that whenever I have a function I just want to wear what she is wearing.

    With her classy taste, she will help you look glam as she did with me.

    R 4 550

    The Bespoke Man

    We never fail to demonstrate just how well we know the modern man.

    Bespoken Man is a full-service, gentleman’s make over. The unbridled evidence of men coming into their own.

    With Bespoken Man we are committed to providing sophisticated male image consulting services, set to cultivate a sense of belonging and uplifting a “sense of being”.

    To us grooming does not begin and end with a haircut, we appreciate that grooming is and  should be a lifestyle experience. From tailored suits, to custom made  accessories and the refined conduct of a royal prince. We are here to assist you in your transformation journey that will make the heads turn and the CEO give up his seat at the table. The REAL MAN has arrived.

    R 3 500

    Colour and Style Consultations

    • Creating your unique brand
    • Style Personality questionnaire
    • Understanding your style personality
    • The psychology of colour
    • The aspects of various colour categories
    • Individual colour analysis
    • Building your wardrobe with your unique colour chart
    • Hair colour, make up and accessories for your complexion

    The Team

    the Team

    • Charlene Giles is a Qualified Personal and Executive image consultant and professional corporate coach with 15 years’ experience in the fashion, beauty and corporate training and development industry. I Charlene is also the Founder and Director of Retail School of Excellence an accredited private college in South Africa. Charlene made her television debut on KykNet in 2007 and was published in various magazines and newspapers on the importance of branding your employees. Charlene is an entrepreneur, mother of 3 beautiful children and wife to the man of her dreams. She was also nominated in 2017 for the Standard bank top woman in Retail award. Charlene is a refined woman that believes in quality over quantity, she follows her instincts and celebrate femininity and identity in all its forms.
      Charlene Wenhold - The Chief in Charge
    • Estefan Els Studied IT and Communication applied to the Business and Marketing Industry at Cape Peninsula University of Technology. After achieving a Perfect score of 100% in Almost all his subjects he started tutoring Web Development, Online Marketing and Programming After a Year of Tutoring, and while still pursuing another qualification, he started working for Retail School Of Excellence, a leading private college in Cape Town. Today he works with RSE and all of it's affiliates to create new and modern platforms to teach and better lives through education. He is also currently pursuing a Bachelors in Computer Science at the University of South Africa.
      Estefan Els - The Marketing Guru

    Charlene Wenhold

    Brand Your Employees


    Personal Branding Packages

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